About The Strengths Co.
Helping people and businesses accelerate their goals through their strengths
Meet the Founder
Goh Shu Yi
Gallup-Certified Strengths Coach
Founder and Principal Consultant
Shu Yi specializes in empowering mid to senior professionals to pursue energising career possibilities through a strengths-based approach. Before founding The Strengths Co., she held various leadership roles at Accenture, Standard Chartered Bank, and Salesforce, working with the largest MNCs to drive digital transformation.
With over 16 years in technology consulting and pre-sales, she possesses deep expertise in applying strengths to real-world complex work scenarios and managing the dynamics of diverse teams.
Shu Yi believes in the power of aligning personal strengths and values with professional goals to achieve a sustainable productive work/life rhythm for effective leadership.
As a recognized thought leader and LinkedIn Top Voice, she actively contributes to discussions on leadership and personal development. Her insights are further enriched by her experience as a working mother of three, allowing her to connect with parents striving for both career success and personal fulfillment with empathy.
Specialisation:
- Gallup-Certified Strengths Coach
- Strengths-based leadership coaching
- Team dynamics and communication
- Work-life integration / Working parents
- Member of International Coach Federation
Industry Specialties:
- Technology
- Financial Services (Banking and Insurance)
- Government and Public Sector
Results That Drive Teams Forward
Companies We Have Worked With
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Hear How We’ve Helped
Client Successes
"Every decision making was a breeze after."
"With remarkable clarity, she delved into each of my strengths, helping me understand their applications in my unique circumstances. Her ability to uncover whether I innately lead with my head or heart made all the difference. Every decision making was a breeze after."
Michelle Goh
Branch Division Director, Singapore
"Unveiled a map to my full potential"
The session was a revelation. Shu Yi unveiled a map to my full potential, uncovering hidden strengths I never paid attention to.
Shu Yi pushed me to see the immense power these strengths held, suggesting ways to leverage them in new scenarios and conquer past roadblocks. The session left me energised and equipped – with a deeper understanding of myself and a clear roadmap to achieving greater success through my strengths.
Shu Ping Khew
Deputy Managing Director, Tate Anzur
"A highly effective coach offering valuable insights"
Shu Yi is a highly effective coach, offering valuable insights with her well-prepared questions which bring deeper reflection. Our sessions leave me with a sense of curiosity and a refreshing boost of energy.
Ian Douglas
Director of Solution Engineering, Salesforce
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