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Do you know what makes you unique?


Gain Practical Insights to

Apply your Unique Strengths

and Grow Your Impact

The Problems We Solve For

We Work With You to:

Boost Performance and Employee Engagement

When employees know how to apply their strengths in their roles, they are 6X more likely to feel motivated, and connected to their work, resulting in increased performance towards KPIs.

Enhance Team Collaboration and Communication

Greater understanding of each other's working styles creates more opportunities to leverage each other's strengths to achieve common goals.

Reduce Employee Attrition

When employees are empowered to use their strengths in their work to create an impact, they are more likely to feel a sense of purpose and belonging.

Positive Workplace Culture

A strengths-based approach promotes open communication, appreciation for diversity, and a supportive environment where individuals feel valued for their unique contributions.

Our Philosophy

Everyone has a unique contribution to the world.

According to Gallup, research have shown that people who use their strengths everyday are 3X more likely to report excellent wellbeing and 6X more engaged at work.

Conventional approach in personal development looks for mistakes and opportunities for improvement, which limits opportunities for greatness.

Strengths-based approach focuses on your inherent strengths and underlying motivations. When you align your daily activities and goals with your natural talents, your personal and professional performance significantly increases.

Striving for well-roundedness doesn't always result in peak performance. It is excelling in what you're naturally great at that leads to true success and fulfilment.

For Individuals and Businesses

Our Signature Strengths-Based Programs

1-1 Strengths Coaching

For Individuals

Bespoke 1-1 coaching programs designed to work with your unique context and discover your unique blend of strengths, skills and interests to empower you to navigate your next purposeful step in your career.

Team Building and Development Workshops

For Teams and Organisations

Programs that focus on building a strengths-based culture and high performing teams by leveraging the individual and collective team strengths.

What will happen when we think about what is right with people, rather than what is wrong?


Don Clifton, Founder of Strengths-Based Psychology and Grandfather of Positive Psychology

CliftonStrengths™ Assessment

A Common Language for Strengths

"What makes me uniquely powerful?"

The Gallup CliftonStrengths™ (previously known as StrengthsFinder) is an online assessment that serves to answer this question.

You will receive a personalised report that helps you:

  • Discover what you naturally do best
  • Learn how to develop your greatest talents into strengths

Discovering your strengths is just the beginning - intentionally applying and investing in them everyday sparks the real change.

Backed by 50 years of research

Used by more than 90% of Fortune 500 Companies and taken by > 33 million people around the world

Practical and Actionable

Apply the knowledge of your personalised strengths to tackle your career, working on teams and personal relationships

Goh Shu Yi

Founder, Certified Strengths Coach

As a facilitator and Gallup-Certified Strengths Coach, Shu Yi specialises in unlocking individual and organizational performance through the lens of strengths. Prior to founding The Strengths Co. she grew a technology career in Accenture, Standard Chartered Bank and Salesforce, partnering with largest clients in APAC in their digital transformation journey across cross-functional disciplines.

She brings a wealth of corporate experience in MNCs' digital transformation, to help organisations to apply strengths in practical work contexts and align personal development to organisational goals.

Her work centers on nurturing strengths-oriented culture in the workplace to empower impactful careers. Her unique methodology aligns personal strengths and values with professional goal-setting, ensuring a purpose-driven, productive, and fulfilling work/life rhythm. She serves as a Strengths Coach with MentorsHub and TechForShe.

She regularly influences dialogue on personal development and growth as a Linkedin Top Community Voice. Shu Yi is a mother to 3 kids and resides in Singapore.

Industry Specialties: Technology and Financial Services (Banking and Insurance)

Top 5 Strengths: Harmony, Responsibility, Futuristic, Focus, Empathy

Companies Our Clients Work In

Companies Our Clients Work In

Testimonials and Reviews

"With remarkable clarity, she delved into each of my strengths, helping me understand their applications in my unique circumstances. Her ability to uncover whether I innately lead with my head or heart made all the difference. Every decision making was a breeze after."

Michelle Goh

Branch Division Director, Singapore

"This session allow me to learn so much more about myself and the other SEs in the team. We have incredible talents and as we leverage our strengths working together, we become so much better at what we do while enjoying it more.

Joseph Gil

Principal Solution Engineer, Singapore

“It was a truly superb session and it was in large part due to your wonderful facilitation Shu Yi. Thank you so much for taking the time to prepare and truly deliver on the day!"

Ian Douglas

Director of Solution Engineering

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