Goh Shu Yi Career Coach Coach Mentor Difference The Strengths Co Career Coaching CliftonStrengths

Making a mid-career change can feel daunting, especially if you've spent years in a particular role or industry. Whether you're seeking more fulfilment, a new challenge, or simply a fresh start, understanding and using your unique strengths can make this transition smoother and more rewarding.

If you're navigating a career transition or feeling stuck in a plateau, you may be trying to figure things out on your own.


Having the right kind of support can accelerate your progress and save you months (or years) of painful trial-and-error.


That said, not all support is the same.


Many people confuse a coach with a mentor.


Here are the key differences:


? A Mentor shares their lived experience.


They’ve walked the path you desire. They may give you tactics, connections, and share lessons learned.


Think of them as someone a few steps ahead, helping you learn from their hindsight.


They help you learn from what worked for them.


? A Coach focuses on your potential.


They don’t necessarily give you answers, as they ask the right questions to tap into your inner wisdom.


The goal is to clarify what you want, cut the noise and fog, and build your own strategy forward.


They help you find what works for you.


So, who do you need?


? If you're figuring out the how based on someone else’s path → Mentor


? If you're seeking clarity on your own path, strengths, and goals → Coach


Both are valuable. It depends on your situation and what you need most.




Need professional guidance on this journey?


If you're considering a career shift and want personalized guidance, we're here to help.


Goh Shu Yi
Gallup-Certified Strengths Coach
Founder and Principal Consultant

As a facilitator and Gallup-Certified Strengths Coach, Shu Yi specialises in unlocking individual and organizational performance through the lens of strengths. Prior to founding The Strengths Co. she held leadership positions in technology MNCs in the world such as Accenture, Standard Chartered Bank and Salesforce, partnering with largest clients in APAC in their digital transformation journey across cross-functional disciplines.

With more than 15 years of corporate experience working with organisations in transformation initiatives, she brings a holistic perspective to align team strengths to achieve organisational goals.

Her work centers on nurturing strengths-oriented culture in the workplace to empower impactful careers. Her unique methodology aligns personal strengths and values with professional goal-setting, ensuring a purpose-driven, productive, and fulfilling work/life rhythm.

Industry Specialties: Technology and Financial Services (Banking and Insurance)

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